Admissions policies for student veterans are meaningless unless veterans apply to your college or university. Therefore, recruitment is a critical part of building a successful veterans program. Encouraging veterans to join your campus community is a strong first step towards ensuring they feel welcomed at your school. It demonstrates recognition of their service and shows that your school values the skills and experiences veterans can bring to the educational environment.
Effective practices related to veteran recruitment vary. Some institutions have created a role for a veteran recruiter as part of their efforts to include a veteran population on campus. This recruiter, who is sometimes a VA Work-Study candidate, can also help veterans navigate financial aid benefits, application processes, and more.
Word of mouth is considered to be the best method for encouraging veterans to attend your institution. Other recruiting methods include traveling to county fairs, National Guard or Reserve units, base education offices, education and job fairs, and welcome-home events.